TY - JOUR T1 - Factor Motivating Privacy Protection Behaviour Strategies and Information Privacy Concern in Social Networking Sites AU - Othman, Nur Fadzilah AU - Ahmad, Rabiah AU - Sedek, Muliati JO - Asian Journal of Information Technology VL - 15 IS - 16 SP - 2992 EP - 2998 PY - 2016 DA - 2001/08/19 SN - 1682-3915 DO - ajit.2016.2992.2998 UR - https://makhillpublications.co/view-article.php?doi=ajit.2016.2992.2998 KW - Social networking sites KW -privacy protetion behaviour KW -information privacy concern KW -hyperpersonal ramework AB - In this study, we present our quantitative research in identifying the relationship of elements in hyperpersonal framework with information privacy concern and privacy protection behaviour. Hence, this study explains the roles of information privacy concerns in social networking sites by investigating the factors as well as ehavioural strategies that individual use in protecting their privacy. An empirical study engaged a total of 488 ndergraduates from a public Malaysian university. Data was analyzed using a structural Equation Modelling SEM) technique and results were based on the SEM outputs which demonstrate the acceptance and confirmation of all factors. Findings of this study show that information privacy concern has positive relationship towards privacy rotection behaviour. Perceived anonymity of others and perceived intrusiveness are found to be the factors of nformation privacy concern. ER -